VCFA MFA program brochures
Role: designer / art director; created at Sametz Blackstone Associates.
A series of gate fold program brochures that take the portfolio approach to demonstrating VCFA's breadth and depth. The brochures do dual duty as both student recruitment and development tools. When paired with the VCFA viewbook, the brochures provide depth and detail about individual programs. When grouped together as a portfolio of offerings, they tell the story of a full-spectrum center for graduate education in the arts. Accent colors and discipline appropriate photography help differentiate programs. The series shares an overall content architecture—facilitating a view across the institution—that is flexible enough to meet the communication and pedagogical needs of each program.
Writing for Children and Young Adults